Advertisement carrier for counters



Feb. 19, 1929.

E. O. HENDERSON ADVERTISEMENT CARRIER FOR' COUNTERS Filed De Patented Feb. 19, 1929.

UNITEDv STATES PATENT ,'OFFICE.

ELDEN 0. HENDERSON, 0F MGALLEN, TEXAS.,

ADVERTISEMENT CARRIER roR CoUN'rRRs.

Application filed December 15, 1927. Serial No. 240,328.

This invention relates to advertisement carriers for counters and more particularly to an improvement of the advertisement carrier shown in my co-pending application for patent on advertisement carriers for counters, filed September 13, 1927, Serial/No. 219,299.

In the co-pending application mentioned, I have disclosed an attachment carrier having coaction with the counter back permit ting it to be shifted longitudinally of the counter baclr and of such construction that displays may be made at opposite sides of the counter back of advertisements associated with goods arranged upon the counn ters. An important object of the present invention is to produce a device of this character which may be constructed from sheet metal stampings and accordingly may be readily and cheaply produced and which, at the same time, Will be neat and pleasing in its appearance.

A further object of the invention is to provide a construction, in which the carrier proper is supported by a standard from which it is readily removable to facilitate insertion and removal of advertisements and enabling these advertisements to be inserted and removed without the necessity of removing the standard from its mounting.

A. still further object of the invention is to provide an improved mounting for the standard, enabling the same to be readily shifted longitudinally of the counter while, at the same time, resisting either vert-icalv or transverse displacement thereof.

These and other objects I attain by the construction shown in the accompanying drawings, wherein for the purpose of illustration is shown a preferred embodiment of my invention and wherein Iiigure 1 is a front elevation of an advertisement carrier constructed in accordance with my invention;

Figure 2 is a section on the line 2-2 of Figure 1;

Figure 3 is a side elevation of the standard; y

Figure 4 is a fragmentary perspective of the upper end of the advertisement carrier proper.

Referring now more particularly to the drawings, the numeral generally designates a member of a counter back to which, in accordance with the present invention, I

apply a plicate strip, one fold 11 of Which` is secured to the counter back, as at 12. The folds of the sheet are sinuous and the outer fold 13 thereof is spaced from the adjacent fold, so that a sinuous slot 14e open at its upper end is provided.

The numeral 15 generally designates a sheet metal standard having at its lower end a 16 which is sinuous in vert-ical section, as indicated at 17,`with a sinnosity corresponding to the sinuosity of the slot 14. It will be obvious that when this base is intro 'duced to the slot, as it may be by introducing it through an end of the slot or by forcing it in the slot by vertical movement, it will be held by its engagement with the plications of the strip against vertical or transverse displacement, while capable of longitudinal shifting movement in the slot with but slight resistance. At its upper end, the standard has a head 18, the upper extremity of which is reduced, as at 19, to produce upwardly facing shoulders 20 at opposite sides of the head. The reduced extremity 19 is provided upon its opposite side faces with a panel 21 for the reception of a fixed sign or legend and the head may be suitably ornamented, as indicated at 23, if so desired.

The advertising carrier proper comprises a sheet folded at its middle, as indicated at 211, and provided at the fold with a slot 25 of the same width as the reduced portion of the head, so that the reduced portion of the head may extend therethrough and the shoulders 20 engage the folds of the sheet to support the same. The panels 26 produced by the foldmg are each provided upon their bottom and side edges with flanges 27 reverted in spaced relation to the panel and combining therewith to produce channels receiving the side and bottom edges of an advertising sheet 28, which may be introduced to these channels through the upper end of the panel. I further provide a band 29 adapted to embrace the upper end of the panels and sealing the upper edge of the sheet. This band combines with the flanges 27 to lend to the complete device the appearance of a frame, in which the advertisement is inserted. It will be obvious that in order to change the advertisements, all that is necessary is to lift the folded sheet from the standard and after removing the band 29, remove the advertising sheets and replace the same with the new sheets. If desired, the standard 15 maybe simultaneously removed, but this is absolutely unnecessary.

Since the construction hereinbe'l'ore set forth is capable of a certain range of change and modification without materially departing from the spirit of the invention, I do not limit myself to such specific structure except as hereinafter claimed.

l claim l. In an advertisement display device i'ior counters and in combination, a longitudinally plicated strip secured to the counter, certain of the plications ol the strip being in spaced relation to one another to provide a longitudinally extending groove, a standard having itsl lower' end inserted in said groove, and

y means supported 'from the standard for displaying advertisements, the plications of the sheet beingtransversely sinuous, the lower end of the standard having a similar sinuosity.

if/oaeea 2. In an advertisement displaying device, a standard having` a head, the head being reduced at its upper end to provide upwardly facing shoulders, a folded sheet having a slot at the fold permitting the passage of the reduced portion of the head, the ends of the sheet forming` panels, the bottom and side edges of the panels having reverted langes which are in spaced relation to the Outer faces oit the panels and combine therewith to provide channels receiving` the bottom and side edges of an advertising` placard and a band surrounding the folded edge ot the sheet to seal the upper edge of the placard and combining with said flanges to lend to the panels the appearance of frames.

In testimony whereof l hereunto aftix my signature.

ELDEN O. HENDERSON. 

